ALDI will launch its first stores in Southern California in March 2016, with approximately 25 stores expected before July 2016. Additionally, by the end of 2016, ALDI will employ more than 1,100 people to work in its Southern California stores, as well as at the company’s regional headquarters and warehouse in Moreno Valley, Calif.
Since opening its first store in 1976, ALDI now operates nearly 1,400 stores across 32 states and employs more than 19,000 people.
The ALDI expansion to California is an integral part of a five-year strategic plan to open 650 new stores across the nation. By the end of 2018, ALDI expects to operate nearly 2,000 stores, enabling ALDI to offer its fresh, high quality groceries at everyday low prices to more than 45 million customers each month. To support its expansion plan, ALDI will invest more than $3 billion to pay for land, facilities and equipment.
“At ALDI, we firmly believe that amazing quality can be affordable, and we are excited to bring our small-format, convenient grocery shopping experience to Southern California,” said Jason Hart, CEO, ALDI. “We back up that belief by offering our shoppers great-tasting foods – from fresh produce, meats, dairy and breads to cereals, pastas and wines – at a significant savings compared to the national brands.”
To reach its aggressive expansion goals, ALDI will create more than 10,000 new jobs at its stores, warehouses and division offices from coast to coast.
“We recognize and value the excellent customer experience that our employees at every level deliver each day, and we know that we would not be growing at this accelerated pace without them,” said Hart. “Our approach to attracting and, equally as important, retaining the best employees is two-fold. First, we offer our associates generous compensation, including benefits, which is well above the industry standard. Second, we operate within a culture that is based on respect, honesty, responsibility and open communication. Together, this is an unbeatable combination.”
Growth is accelerating at ALDI due to the appeal of its unique business model that lets smart shoppers save up to 50 percent (Based upon a price comparison of comparable product) on more than 1,300 of the most commonly purchased grocery items – offering on-trend products such as a variety of organic foods, including fruits, vegetables, and several products under its exclusive SimplyNature line, as well as its liveGfree™ exclusive brand of gluten-free foods – without the hassle of clipping coupons or buying in bulk.
More than 90 percent of products at ALDI are their own exclusive brands rather than national brands.
In the ALDI Test Kitchen, the retailer ensures that its products meet or exceed the quality and taste of national name brands.
All ALDI food products are backed by the Double Guarantee. If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price.
Aldi Special Buys: Each week, ALDI offers 20-30 food and non-food products at a great value that include everything from small kitchen appliances and seasonal items to outdoor furniture and gardening tools.
Source: aldi.us
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