Duane Reade Inc., a subsidiary of the Walgreen Company, is a chain of pharmacy and convenience stores, primarily located in New York City, known for its high volume small store layouts in densely populated Manhattan locations. The headquarters is located along Ninth Avenue in Midtown Manhattan.

Gary Charboneau, the company’s senior vice-president of sales and marketing since 1993, explained his store layout strategy in New York magazine in 2005. He designed each store using four sections: one for beauty and cosmetic products, another that serves as a pharmacy, a third section for seasonal products such as cards and candy, and a fourth for household and grocery items. Cosmetic items were placed near store entrances, pharmacy sections were moved to the rear of stores since—according to Charboneau—”people don’t browse for prescriptions”, and the other two sections occupied remaining space. As Ian Mount wrote in the magazine article, “half of Duane Reade’s sales come from food, cosmetics, and the like.

Source: www.wikipedia.com

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