HyVee is an employee-owned chain of 234 supermarkets located throughout the Midwest United States in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.
The largest HyVee stores are full-service supermarkets with bakeries, delicatessens, floral departments, dine-in and carryout food service, wine and spirits, pharmacies, HealthMarkets (natural and organic products) and coffee kiosks (Caribou Coffee and Starbucks). HyVee has also added fuel stations with convenience stores to some of its properties. Customers are often given a discount of several cents per gallon of gas when their grocery receipt is shown; the discount can often run between three cents a gallon, to as much as twenty cents a gallon, depending on the register receipt when purchasing groceries.
HyVee is known for its longtime advertising slogan, “Where there’s a helpful smile in every aisle”. The slogan was adopted for HyVee’s first television commercial in 1963. When the jingle became a full song in the ’90s, its music was written by Annie Meacham and James Poulsen.
HyVee’s largest store opened in mid-August 2012 in Urbandale, Iowa, with 95,283 square feet (8,852.1 m2) of retail space.
Source: www.wikipedia.org
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