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World Market Weekly Ad Weekly Circular
Cost Plus, Inc. is the owner and operator of the chain of Cost Plus World Market specialty/import retail stores and a subsidiary of Bed Bath & Beyond. The name originated from the initial concept, since abandoned, of selling items for “cost plus 10%”. Its headquarters are in Oakland, California.
Cost Plus opened its first store at Fisherman’s Wharf in San Francisco, California in 1958. Founder William Amthor did not intend to create a discount import retail chain—or even to open a single store—but he discovered San Franciscans loved that sort of merchandise. His discovery occurred by chance in 1958 when he sold some extra rattan furniture.
Amthor operated a small family-owned furniture store in San Francisco at the time, but instead of displaying the rattan furniture in his store, he rented 4,000 square feet (370 m2) of warehouse space in the Fisherman’s Wharf area of San Francisco. The rattan furniture sold quickly, convincing Amthor to start importing merchandise as a new business. He opened his first store devoted exclusively to imported merchandise later in 1958 and began importing wicker by the shipload.
After the success of this store, they quickly spread across the Bay Area and later into other states. There are currently 263 stores spread across 30 states.
In the 1990s, “Cost Plus” shifted the branding of its stores to either Cost Plus World Market or simply World Market in developing markets.
In May 2012, Cost Plus and Bed Bath & Beyond agreed to a transaction by which Bed Bath & Beyond would buy Cost Plus.
If you are interested in knowing more about the company, its statements, products, and special offers or discounts, please visit www.worldmarket.com
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